In this series, I round up some cuttings Torn from the Hymn Sheet, which has gone out on Sundays throughout this year. In this digest, taken from pieces written in April 2024, I celebrate Charley Crockett, investigate country chart-toppers in 1984 and look at how to brand country music as one of many American idioms
From the April 7 Hymn Sheet: more on country radio
Not that it matters, but on the day Beyoncé put out Cowboy Carter, not one of the top ten songs on country radio was sung by a woman. One of them was sung by a man who was caught on film using a racist slur. There is, as in the UK chart, statistical mitigation: five of the tracks lying between 11 and 20 were by women: Lainey Wilson, Ashley Cooke, Carly Pearce, Megan Moroney and Carrie Underwood.
We Ride by Bryan Martin has been on the charts for six months and is at number 21. A full-throated sex jam which nicks the Wonderwall chord progression, it comes out on the Average Joes imprint that runs the career of Colt Ford. It’s fine but nothing I haven’t heard before.
Happily, there are only seven duets in the entire top 60, which shows that labels are having more confidence in solo acts selling their songs. Dasha, a popstar who has just signed to Warner, is in the UK top 20 with Austin and is being played on country radio, which shows that radio still responds to TikTok dances.
From the April 14 Hymn Sheet: stop filming at gigs!, outsiders and The Man Who Threw A Chair
Right, I’m going to put this at the top of the Hymn Sheet because it’s important. At both Live In The Living Room and Royal South’s London show, a member of the crowd had their arm in the air filming most of the events. Why?! Why do people film most of a gig?
I’m not talking about DC Brown, who does it as a public service and with the permission of the artist, but seemingly crowd members doing it for posterity and for personal use. Stop it! It creates unnecessary light in the crowd, probably irritates the performers and creates a barrier between fan, performer and song. Stop it, I say! Please, unless you’re Danny.
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Here are some outsiders who have been accepted by Nashville in the last 75 years: Elvis Presley, Ray Charles, Olivia Newton-John, Michelle Branch, Jana Kramer, Bobby Bones and Taylor Swift. Lana Del Rey, Post Malone and Beyoncé are thus continuing the trend of being coopted by Music City to take advantage of eyeballs and earholes.
In many ways, Nashville is the centre of popular music in the USA, given that Los Angeles and New York are both more massive and more expensive. It is also, to remind you, a focus for right-wing blowhards like Candace Owens and Ben Shapiro. Don’t forget there’s a presidential election this year. I dare musicians to speak out and get political, starting with Taylor Swift in the one interview she does this week to launch her album. [NB: few artists did, and arguably celebrities trying to marshal support for Kamala Harris got egg on their faces.]
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I see Morgan Wallen’s done his criminal activity (allegedly) again. I maintain it was to publicise his pal Eric Church’s new bar, just as it must have been a plan that the pair’s duet Man Made A Bar hit the top at radio this month. At this point you might as well call him Morgan Wally. What a fine example he is setting for his fans and his own child.
In any case country music lionises its outlaws: Johnny Cash, Merle Haggard, George Jones. None of those acts, who are on country music’s Mount Rushmore, had anything to do with drum machines. Wallen is just a naughty boy whose success is holding up not just his label Big Loud but country music itself. He will be given as much pastoral care, and as many chances, as he needs, until he stops making money for the industry.
I hate to compare him to some convicted or suspected criminals, but the reason R Kelly and Michael Jackson were able to succeed was as much because of the support from the industry as from their undeniable talent. As soon as he stopped having hits, R Kelly started to release everything himself in-house, including his Trapped In The Closet operetta; Michael Jackson lived in Bahrain and stopped putting out music entirely. I can confidently say there will never be a Broadway and West End musical about either R Kelly or Morgan Wallen, but Michael Jackson is uncancellable.
Do you know how much money he keeps making, even 15 years after his death at the age of, incredibly, 50? I often say that a melody never committed a crime, and for this reason we can enjoy Billie Jean and Bad and Beat It without thinking of the deeply disturbed man behind the self-proclaimed-King-of-Pop throne. Likewise I still sing along to Last Night, the unexpectedly enormous hit by Wallen. It’s a bit of what Chris Rock has called ‘selective outrage’, but the market has already spoken by making Kanye West a chart-topping act in spite of his quite repulsive views. We all miss the old Kanye.
[UPDATE: delete the allegedly because, in December 2024, Wallen was convicted of reckless endangerment and was sentenced to two years’ probation and a seven-day education centre visit. Three weeks previously he was named CMA Entertainer of the Year. Do you know how much money he keeps making for people?]
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Did you know Fearless (The Echo) by Jackson Dean has been in the chart for 63 weeks? It’s still not even in the top ten and is still climbing. How sick must the people at Big Machine promoting that song to radio be of that song? Maybe they’ve got AI machines promoting it now.
From the April 21 Hymn Sheet: country as an American musical idiom, Charley Crockett and country chart-toppers in 1984
Last weekend I sprinted through a collection of essays about music and musicians written by New Yorker editor David Remnick. Holding the Note is available in hardback and ebook at the moment, with the paperback due in October.
As well as containing his 50-page profile of Bruce Springsteen in the middle of the book, there’s a brilliant essay on Mavis Staples, who has found herself as one of the chief Americana performers, and one on Buddy Guy, the last link to the great Chicago bluesmen of the 1940s and 1950s.
I wonder whether blues will be incorporated into the many-tentacled genre of music known as Americana, and if jazz will as well. And what about bluegrass, an unabashedly old-time music which is meant to be played on acoustic instruments? Americana, surely.
For its part, country might well continue to splinter off into commercial and independent directions, which leads people down one lane marked Jelly Roll and the other marked Zach Bryan. Country music, which is all things to all people, will soon celebrate its centenary as a genre of American music. It relies on new stars to pull people to live events, much as the Opry and Country Music Hall of Fame exist to put these stars on a pedestal. Having been formally inducted last night Scotty McCreery is now, as you read this piece, the 227th member of the Opry, and he’s a fine ambassador for the genre.
All country music is, really, is branding. One of Remnick’s pieces was about Luciano Pavarotti, whom I bet will conjure in your mind the word ‘vinceeeeeeeeeero!’ He wasn’t the most gifted tenor, but he was marketed better than any other, including the other Two Tenors Carreras and Domingo. Likewise Taylor Swift isn’t the best songwriter in the world, but she sure markets herself as an artist who writes songs that resonate with millions of people. Which other solo songwriter can sell out a stadium in 2024?
Likewise, was Shakespeare the finest dramatist of his era, or just the one with a patron who could put his plays on at a top London theatrical establishment? Is Andrew Scott the best English actor of the moment, or does he just take some very fine roles and have a very good publicist? Is Garth Brooks the finest country musician of his era, or just one who used his marketing degree very well indeed?
We are drawn as listeners both to odd things that sound a little (but not too) different from the norm, and also for tribal reasons towards what everyone else is listening to. There is a reason Lainey Wilson – sorry, CMA-Entertainer-of-the-Year-Lainey-Wilson – has sold out two dates at the Kentish Town Forum in 2024 when she had no chance of doing so in 2022: it takes consensus to emerge, the odd award and two really, really good albums that showcase a winning personality.
At the same time, Tyler Childers has been over to the UK this year and he doesn’t hold the CMA Entertainer of the Year award; indeed, when he won an AMA Award, he famously said he was a country musician and ‘Americana ain’t no part of nothin’. People are drawn to Childers for his voice, his songs – Jersey Giant has become a modern standard – and because he is outside the Music Row star system.
As with Bill Hicks’ famous skit, some acts deliberately take the ‘anti-marketing’ angle. Willie Nelson failed as a rockabilly star, went back to Austin and was marketed as one of the outlaws who were the antidote to soppy, gloopy showbiz country. Hank Williams Jr could not escape the shadow of his dad, who was one of the big stars of the postwar era, but he also became a cipher for the outlaw. Interestingly, he was inducted into the Country Music Hall of Fame in 2020, proving that there’s room in the tent for those who make the brand look edgy.
Country is about gatekeeping but also about the listener. Garth did so well because he connected with an audience, millions of them, who bought his albums and went to see him live. Ditto Kenny Chesney and Taylor Swift, and ditto Morgan Wallen, who seems to have been accelerated to stardom to push listeners towards streaming services.
What comes next in country music is being plotted in boardrooms and Zoom rooms on Music Row. The time is right to return to traditional instruments, but as in the early 1980s eyes and ears are on Nashville and capitalism dictates that ‘country’ is the hot thing of the moment. Let’s see how long it lasts before, as in the mid-1980s, there is a slump and consolidation.
I am also less than sure about Lainey Wilson’s view, expressed in a Guardian interview to promote her sold-out tour, that country is cool again because people want ‘to feel warm and embraced…I just see people for people’. She risks coming across as a politically neutral Dolly Parton-type figure, less for preaching unity than for agreeing with what Rupert Murdoch said before giving away $787m as an apology for propagating claims of electoral fraud: it’s not red or blue, it’s green. Green is good.
But hey, I’m sure the CMA has no problem with its Entertainer of the Year repping the brand.
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Mmmbop by Hanson was released this week in 1997. The number one song in country music was Rumor Has It, the sixth and final chart-topper by Clay Walker, a hat-wearing guy who rode the Garth slipstream. I’ve just heard the song, which pivots around the hook ‘rumor has it you love me too’ and which also has the Garthish hiccupped delivery. Despite the charming arrangement with pedal steel and fiddle, I won’t be rushing to put it on again.
It remains a fun game to go back over country charts from days gone by and see which songs and acts have resonated beyond their moment. Given that I was just talking about the last time country made loads of money, let’s go for 1984, the year after Islands in the Stream, and see how many chart-topping songs are played in any capacity in 2024.
Three George Strait songs – Let’s Fall to Pieces Together, You Look So Good In Love and Right or Wrong – are certainly heard these days, but Slow Burn by TG Sheppard and In My Eyes by John Conlee are lost to time’s mists. In 1984 major-label priorities Ronnie Milsap, Ricky Scaggs and Exile all had more than one number one that year; heck, Exile had three! But nobody hears the likes of Show Me, Don’t Cheat in Our Hometown or Woke Up in Love by Exile today.
The year 1984 also saw number one hits by Merle Haggard, Conway Twitty and Willie Nelson. Even the guy from Dukes of Hazzard, John Schneider, topped the charts with I’ve Been Around Enough to Know, a distinctly average barroom tearjerker. Willie’s duet with Julio Iglesias remains deathless because there are always previously loved girls needing a song.
Of that year’s chart-toppers, only that one and Why Not Me, the follow-up to the Judds’ hit Mama He’s Crazy, stayed at number one for over a week, and for the latter that’s probably because Nashville was closed for Christmas. The death of poor Naomi Judd led to a recent tribute album to the duo, while a few years ago Josh Turner revived Vern Gosdin’s I Can Tell by the Way You Dance, which was number one across Independence Day Weekend 1984.
Tunes by Janie Fricke (Let’s Stop Talkin About It and Your Heart’s Not In It), Earl Thomas Conley (Don’t Make It Easy For Me and Angel in Disguise) and The Oak Ridge Boys (I Guess It Never Hurts to Hurt Sometimes, good title) are also stuck in 1984. But if you’re gonna play in Texas, Alabama still sing, you gotta have a fiddle in the band.
So by my count, of the 50 number ones from that year, we hear eight of them, a 16% ‘future hit’ or ‘recurrent’ rate. Incidentally, the number one song 40 years ago today was the theme to the TV show The Yellow Rose by Johnny Lee (the Lookin’ for Love guy) and Lane Brody, whose husband Eddie Bayers is one of the most reliable drummers in town who played on 9 to 5 and backed Chris Gaines on his album.
In 2022 Bayers was inducted into the Country Music Hall of Fame. The Yellow Rose was cancelled after one series, which perhaps accounts for the song being lost to the eighties.
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It has been rather a long gap between albums for Charley Crockett, who sometimes puts out two in a year with a schedule that replicates The Beatles or The Beach Boys.
After a fallow 2023 for new music, Crockett has returned with $10 Cowboy. His sound combines different American musics like soul, country and blues, making him in the lineage of someone like Ray Charles or Chris Stapleton. There are reflective songs and picaresque – and obviously Dylanesque – narrative songs. The middle of the album is brilliant: the card game described in Spade, fiddle-and-pedal-steel-y Diamond In The Rough and, best of all, Ain’t Done Losing Yet.
Charley is in Hoxton, East London for three dates in early May, and I’ve been invited by his PR at Thirty Tigers to the second night. After missing his visit in 2022, I look forward to seeing him and have the gist of what he is to do because he put out a live album last year taken from a show at Nashville’s Ryman Auditorium. Does that make him a star?
It makes him a ‘niche star’, a term given to someone like Carly Rae Jepsen who is beloved seemingly by everyone who knows who she is and totally unknown to the general populace who do not. The Shires, perhaps, are niche stars, given that they can tour the UK and fill big theatres; ditto The Wandering Hearts or Rob Vincent or even Emilia Quinn. Radiohead, I would suggest, are the biggest niche stars of all; they were so successful that when they went independent they gave away their album In Rainbows and said fans could pay them anything they liked.
It used to be that country music was a niche genre in the UK, certainly when I joined the party in the mid-2010s. It was big enough that the cast of Nashville could come over once a year, and for the O2 Arena to play host to lots of country cosplay. With Wallen playing Hyde Park this July, it does seem like the business end of things is working out and the niche is growing. Taylor Swift – who has the number one song and album in the UK and, surely when the Billboard charts are announced tomorrow, the US too – has helped too [NB: yes and yes].